![]() SEE ALSO: 39 Chinese Mobile Game Firms Enter Top 100 in Terms of July Revenue In response, Zhang Jiaxu, legal representative of Jianyou Technology, said that the picture is fake. According to the picture, the game earned 4.68 million yuan in just half a day and 25.64 million yuan a month. Mah-Jongg, which was released in 1981, was a game in which different tiles with Chinese characters written on them were put together.Īs recently as September 15, a screenshot circulated online. Many players have pointed out that the mechanics of “Sheep A Sheep” go back even further. By rhythmically tapping on the phone screen, the player controls a bird as it moves through a succession of vertical pipes. It also featured just two levels: “easy to use” and “hard”. Eight years ago, a Vietnamese game called Flappy Bird became a hit. There is very little innovation in the gameplay. About 40% of users are still looking for the next casual game and only drop in to see what’s new.ĭespite its early success, discussions around the “Sheep A Sheep” have also mirrored some controversies linked to China’s flourishing mini-game industry, such as the collection of user data, originality and fraud. But more than 70% of users drop out within a month, and 35.7% of users play a casual game for less than a week. According to a report released by CNG Data in 2021, the age and gender distribution of the casual game players are relatively balanced, and the proportion of casual game users over 30 years old is more than that of users of games that required greater interaction and a higher amount of skills. It has zero barriers to entry and the difficulty of the second level stimulates users’ desire to share, ridicule, and discuss their efforts with their friends on WeChat, Tencent ‘s social app with a large number of active users.īut this is common to all casual games. One of the most intuitive aspects of the game’s success is the simplicity of its mechanics and social communication nature. A screenshot from the game (Source: Sheep A Sheep) The hit game has only three levels and data shows that only 0.1 percent of its millions of players have scraped through. The player has no way of knowing what patterns will appear in the next layer. Once the player is familiar with the basic operations and game principles, the difficulty increases sharply in the second level where all the tiles are staggered and stacked together, so that the upper ones obscure the lower ones. In the first level, the difficulty is very low. Those who eliminate all of the tiles win, but if the strip is filled with seven blocks, the player loses. Players are required to place three matching blocks together to eliminate them from the game. In a pile of randomly stacked blocks with different patterns, the player has to click to move a particular block into a strip at the bottom. It took only half a day for the game to reach the top of the iOS free game chart on September 15, with more than 45,000 downloads in a single day, according to Qimai Data. The company has previously developed a game called “Pirates” on WeChat, which generated more than 100 million yuan in income in the first month and attracted 25 million daily active users. ![]() The game, available as a mini program on Tencent ‘s social app WeChat, was created by gaming startup Beijing Jianyou Technology, which mainly focuses on casual and social games. ![]() However, it has aroused controversy over its profitability and game rules, which while away some users’ interest and desire to share personal information. A new pass-through mini game named “Yang Le Ge Yang,” translated as “Sheep A Sheep,” with a clearance rate of less than 0.1%, has become a national online sensation on China’s social media in recent days. ![]()
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